PROFILE
Inspired by story, an award-winning Senior Producer with 20 years experience in pre-to-post film production, photography, design, and overall creative direction. Whether film/TV, video, or any print and digital media, managing a team and collaborating to execute a project from concept-to-completion to exceed expectations is my natural expertise.
Experience
SENIOR PRODUCER
• 2013 — PRESENT • FILM. ART. FOR-HIRE.
• Freelancing hire for film and art in the print and digital media landscape. From concept-to-completion, works with companies big-and-small, creating everything from complete branding to cinematic videos, and supports a team wherever needed.
HIGHLIGHTS:
• Producer, director, editor, and other various roles on 100+ film and video projects, ranging from two-crew commercials to 200-crew TV shows
• Executes creative direction for commercials, print and digital media, and overall branding (from logos to signage) for various companies and brands, ranging in clients from Cactus Club Café to MEC
• Seasoned in a wide range of skills, equipment, and software, able to create all required assets for a company’s needs, applying branding across all print and digital media output
• Collaborates with influencers and artists to help produce the illusion of large-scale budgets at low-cost, which also increases audience views and brand followers
• Works to meet measurable goals no matter the size of the budget, specializing in “turning nothing into something,” always aiming to exceed client expectations
SENIOR PRODUCER · DIRECTOR
• 2021 — 2024 • NORAVERA VISUALS
• Delivering engaging video commercials, campaigns, and content built around brand storytelling. Lead Producer and Director overseeing proposals, budgets, schedules, and all creative, while managing the team and executing start-to-finish production.
HIGHLIGHTS:
• Senior Producer responsible and in charge of all main projects and productions, managing teams, facilitating deliverables, and communicating with clients as the primary contact
• Hired to elevate the company’s output quality, implementing professional production initiatives on proposals, creative development, pre-production, production, post-production, and delivery
• Immediately promoted from Producer to Senior Producer, and was also given the role of Director on any projects that best suited the company’s workflow to offer higher production value
• Secured and Produced the company’s largest international broadcast campaign budget, resulting in the company’s greatest profit margin and increased the highest audience engagement
• Helped reconfigure the company, hiring personnel and commissioning new software initiatives to reposition the company’s purpose to produce high quality creative
• Manager administrating employee responsibilities and reviews, and trained Coordinators and Project Managers to become Production Managers and Producers, while also implementing new post-production initiatives, which established a more efficient overall company performance
PRODUCER · CREATIVE LEAD
• 2021 • BLINK AGENCY/STUDIOS
• Creating start-to-finish brand campaigns and in-house TV and video productions for digital, online, and broadcast distribution. Producer and Creative Lead for all TV and video, executing ideation-to-delivery, overseeing quality, and managing the team.
HIGHLIGHTS:
• Lead Producer for all TV and video content, managing the team and client deliverables and communications
• Overseeing all aspects of a production, creating estimates, budgets, schedules, and hiring required roles
• Creative Lead for in-house TV and video productions, writing scripts, producing storyboards, preparing client pitch decks, facilitating feedback, and directing cast and crew in production
• Managed post-production deliverables, handling client feedback and editor communications with seamless transparency to deliver results that exceeded expectations
• Established the brand for the Studios division of the company, executing the creative direction and created all required assets to accompany the brand
PRODUCER · DIRECTOR · EDITOR
• 2020 — 2021 • OLIVER AGENCY
• Implementing brand strategy, marketing campaigns, and content creation for global Fortune 500 companies. Producer, Director, and Editor for online videos, retail media, and broadcast commercials, executing creative direction, on set production, and output delivery.
HIGHLIGHTS:
• Producer for 7-Eleven’s national broadcast campaigns, commercials, and online media
• On-set supervisor and agency representative overseeing crew and creative direction for video productions
• Contributes to all aspects of broadcast video productions, from concept development to client pitching to script breakdown to budgeting to resourcing to execution to revisions to final approval
• Writes scripts, produces storyboards, and prepares and packages client pitch decks
• When required, shoots solo video productions and delivers final polished edits in extremely tight turnaround
PRODUCER · ART DIRECTOR · DESIGNER
• 2013 — 2020 • ALIVE PUBLISHING GROUP
• Producing print and digital media in an agency setting for the Natural Health Industry. Created videos from concept-to-completion, and Art Director and Designer for multiple brands and magazines, managing teams and projects, while executing creative direction.
HIGHLIGHTS:
• Established video production for the company, creating the position of Producer
• Hired as Designer, promoted to Art Director
• Art Director and lead Designer on 100+ magazines, with an average output of 18 magazines a year
• Established multiple magazines and their brands, and managed them to increased success, with monthly distribution ranging from 250K-to-500K in Canada, USA, and Australia
• Initiated collaboration and Art Directed magazine cover and feature photoshoots with high-profile names, such as Adrian Grenier, Nikki Reed, Andy Hurley, Jewel, and Bryan Adams
• Contributed to the increase of several brands’ social media awareness, ranging from 8K-to-30K followers
• Using creative briefs, executed creative direction and streamlined workflow for several projects and brand assets, managing teams to expedite output and sales
• Created brands and logos for multiple products, including the current company logo
PROJECT MANAGER · DESIGNER
• 2013 • COMPLETE PRINT SERVICES
• Printing quality Tyvek running numbers, lumbers tallies, and customs requests. Managed projects from start-to-finish, performing administration, designing all required assets, and executing output using industrial printing equipment.
HIGHLIGHTS:
• Rebranded the company, using web, photography, and design skills to implement a planned creative direction
• Expanded the company’s design abilities, incorporating the use of Adobe Creative Suite to meet client requests and exceed expectations
• Learned high-output printing software, such as Venue Bench, to help streamline processes and delivery
PRODUCER ASSISTANT
• 2009 — 2013 • FOUNDATION FEATURES
• Developing, packaging, and producing top tier Films and TV for the international marketplace. Managed and executed creative and legal packages, story assessment, budgets, schedule coordination, on set supervision, and overall project administration.
HIGHLIGHTS:
• Awarded the CMPA Producer Mentorship over thousands of national applicants, mentored under Founder and Producer Rob Merilees
• Gained hands-on experience executing high-profile calls and industry matters, using seasoned insider tricks-of-the-trade
• Earned significant Film and TV on set experience in studio and on various locations
• Produced pitches, mood boards, and concept packages, corresponding with high-profile names such as Barry Pepper, Charles Martin Smith, Brad Pitt, Angelina Jolie, and Charlize Theron
• Coordinated meetings and facilitated script notes and project creative direction with high-profile cast, crew, broadcasters, and distributers, such as NBCUniversal, Bell Media, and E1 Entertainment
PRODUCER · WRITER · DIRECTOR · EDITOR
• 2003 — 2013 • DROWNING DRINK PRODUCTIONS
• Pitching, developing, and producing no-budget Films and TV with strong story and cinematic style. Ideated vision, managed collaboration, and executed creative direction, using first-hand filmmaking skills to deliver completed projects for distribution.
HIGHLIGHTS:
• At 21 years old, founded and managed an independent Film and TV production company, and produced, wrote, directed, and edited feature film The Empty Room, recouping the budget with DVD sales
• Made over a dozen no-budget short films with distribution in film festivals around the world
• Winner of Best VFX for short film Red Revenge at Whistler Film 10
• Best-in-show finalist for short film Red Revenge at the Whistler Filmmaker Showdown
• Developed feature film Your Eyes Are Bigger Than Mine with Telefilm Canada
• Selected as Pitch Finalist for TV show Take Out the Trash at Prime Time in Ottawa, held in front of an esteemed panel of industry professionals
• Film race veteran, taking part in over half a dozen contests, delivering all films before deadline
• Learned first-hand filmmaking skills: pitching, writing, storyboarding, budgeting, scheduling, casting, crewing, directing, editing, exporting, and distributing
PROJECT MANAGER · PHOTOGRAPHER · DESIGNER
• 2010 — 2012 • SMOKIN SHUTTER PHOTOGRAPHY
• Photographing and designing fine art prints and posters for sale and auction. Independently executed planned concepts, shooting a range of styles from studio-to-street, and often designed and combined images to produce a surreal style.
HIGHLIGHTS:
• Artwork auctioned and sold for $300+ at various charity events and in-store retailers
• Navigated the art retailer marketplace, understanding how to increase profit margins and streamline distribution
• Learned hands-on photography and design by "doing," earning hours-and-hours of experience honing the craft, and supplemented skills with education at VCC and Focal Point Photography
EDITOR · CAMERA OPERATOR
• 2008 — 2009 • SHORELINE STUDIOS
• Delivering premium casting services and courses for the Film and TV industry. Filmed and managed casting sessions for Film, TV, commercials, workshops, reels, and private auditions, and edited and exported polished client deliverables.
HIGHLIGHTS:
• Excelled in Canada’s longest running casting facility, taking on the responsibility to film and facilitate the first of the company’s now renowned acting workshops
• Filmed and managed casting sessions for high-profile names and companies, such as Dolph Lundgren and Fisher-Price
• Helped modernize technical equipment and software, streamlining filming, editing, and output processes
OFFICE MANAGER · CONVEYANCER
• 2001 — 2009 • DIAS NOTARIES PUBLIC
• Providing legal services to the Greater Vancouver community for over 20 years. Executed registration and filing of property purchases and sales, facilitated legal documents for client services, and managed and mastered all administrative office duties.
HIGHLIGHTS:
• Promoted from Receptionist to Conveyancer, and then also took on the duty of Office Manager
• Self-initiated the rebrand of the company in both print and web, creating the logo and all stationery assets required
• Constantly pushed innovation, helping streamline technical equipment and software to improve processes and efficiency
Education
Bachelor of Arts • Simon Fraser University
Entertainment Administration • University of British Columbia
Associate Degree of Arts • Douglas College
Professional Film Studies • Capilano University
Graphic Design • Vancouver Community College
Photography • Focal Point