COMMERCIAL
Your Playground Just Got a Whole Lot Bigger (NORAVERA / CFMOTO)
• PRODUCER
International broadcast campaign showcasing the entire CFMOTO vehicle lineup, produced as independent story-spots dedicated to each specific vehicle line while captured in authentic environments to match target audience interest and appeal, with distrubution in a variety of alternate deliverables for the world-wide marketplace, released online, on social media platforms, and on broadcast television across the world.
Slurpee Home Shopping Station (OLIVER AGENCY / HADRON FILMS / 7-ELEVEN)
• PRODUCER
Broadcast campaign re-introducing 7-Eleven’s return of classic fan favourite Slurpee flavours, captured in studio to mimic a 90s retro “Home Shopping Channel” aesthetic to convey a throwback to flavours while also attracting an older audience familiar with the style and a younger audience who now see this style as trendy, released online and on broadcast television across Canada.
Coverage That Goes Further (NORAVERA / WESTLAND INSURANCE)
• PRODUCER
Broadcast campaign featuring the unique versatility of Westland Insurance, produced as 5 spots to cover both home and auto insurance with a varying tone of playfulness and sincerity to attract a wide-range of audiences, released online, on social media platforms, and on broadcast television across Canada.
Where Thought Meets Action (NORAVERA / KPU)
• PRODUCER
National broadcast commercial campaign featuring the new brand strategy of Kwantlan Polytechnic University, produced in collaboration with real-life students to showcase the authentic diversity and wide-ranging hands-on education the school offers, released online, on social media platforms, and on broadcast television across Canada.
Aspire to Inspire (VELOUR PRODUCTIONS / STAFFBASE)
• PRODUCER
Commercial campaign that shows what happens when companies do not use Staffbase Solutions, produced as 1-minute Hero Video alongside multiple multi-platform secondary deliverables, using a Wes Anderson meets The Office comedic tone that easily relates audiences to the absurdity of the corporate world while grounding it in reality, released online, on social media platforms, and on broadcast television across the world.
98 Days of Summer (CACTUS CLUB CAFE)
• DIRECTOR • EDITOR
A series of short videos showcasing a new summer drink menu, released online, on social media, and in locations throughout Canada.
Bring It (NORAVERA / WILL CREATIVE / CAPILANO UNIVERSITY)
• PRODUCER
Broadcast commercial showcasing snapshots of the diverse and hip student life at Capilano University, produced and captured on location using mixed-media of real-life students to help attract unique individuals to promote being yourself, released online, on social media platforms, and on broadcast television across Canada.
Crispy Classic Chicken (OLIVER AGENCY / HADRON FILMS / 7-ELEVEN)
• PRODUCER
Broadcast campaign introducing 7-Eleven’s brand new Crispy Classic Chicken variety of offerings, captured live on location to show an authentic 7-Eleven kitchen and reveal to customers that 7-Eleven actually cooks their fried chicken on-site from scratch, released online and on broadcast television across Canada.
All In (NORAVERA / IMPOSSIBLE STUDIOS / UNIVERSITY OF BRITISH COLUMBIA OKANAGAN)
• PRODUCER
Broadcast commercial giving a glimpse of the diverse living and learning options the University of British Columbia Okanagan offers, produced and captured on location in Kelowna British Columbia in collaboration with real-life students and authentic locations in order to help attract and promote a varied learning space amongst a unique environment, released online, on social media platforms, and on broadcast television across Canada.
For the Fam (OLIVER AGENCY / HADRON FILMS / 7-ELEVEN)
• DIRECTOR • PRODUCER
Animated broadcast commercial advertising 7-Eleven’s wide-range of products available for delivery, combining product photographing with an animated graphic novel aesthetic to attract both a young demographic and a family audience, released online and on broadcast television across Canada.
The Evolution of Food (BLINK AGENCY / NABATI FOODS)
• DIRECTOR • PRODUCER • EDITOR
Leading commercial spot introducing Nabati Plant-based Foods to a North American audience, using a combination of footage captured throughout Canada and the USA combined with the founder’s authentic story behind the company’s vision, released online and at industry events across North America.
Take a Tasty Moment (OLIVER AGENCY / HADRON FILMS / 7-ELEVEN)
• EDITOR
Broadcast commercial showcasing 7-Eleven’s new hot beverages, produced on set and in studio to portray a daydreaming mom in her busy family home to capture the attention of young-middle age female audiences and all families alike, released online and on broadcast television across Canada.
Sev’s 360 Summer Roll with us (OLIVER AGENCY / 7-ELEVEN / CANADA SKATEBOARD)
• PRODUCER
Animated still-image broadcast commercial featuring 7-Eleven’s summer line up, collaborating with Canada Skateboard to help promote to the skateboard community all the products you can enjoy while outside skateboarding, released online and on broadcast television across Canada.
The Gold Standard in Vitamins (NORAVERA / BSTRO / SOLGAR)
• PRODUCER
Broadcast commercial campaign featuring Solgar Vitamins line up, produced using a fictionalized personal perspective alongside an expert explanation to help reveal how easy and important taking a variety of different probiotics can be, released online, on social media platforms, and on broadcast television across North America.
Slurpee Delivery is Here (OLIVER AGENCY / 7-ELEVEN)
• EDITOR
Animated still-frame broadcast commercial introducing 7-Eleven Slurpee delivery across Canada, animated with a fun pop-art aesthetic to attract the younger demographic that Slurpee appeals to, released online and on broadcast television across Canada.
Nabati Plant Eggz (BLINK AGENCY / NABATI FOODS)
• DIRECTOR • PRODUCER
Commercial campaign introducing Nabati Plant-based Eggz to a Canadian audience, filmed in studio through a custom cut fridge rig to execute three mirrored scripts to target different demographics with different recipes, released online and on social media in both 16x9 and 9x16 aspect ratios.
Pizza Fuel Up (OLIVER AGENCY / HADRON FILMS / 7-ELEVEN)
• EDITOR
Broadcast commercial revealing pizza and other featured products 7-Eleven surprisingly delivers, filmed in a controlled studio environment to mimic friends enjoying videos games with delivered pizza to help attract the gamer demographic, released online and on broadcast television across Canada.
Belford Properties Connections (HANGAR 18 DESIGN CONTINUUM)
• EDITOR
Silent looping advertorial spot showcasing a new home development in Vancouver, released on large screens at YVR international airport.
Teldon (TELDON INC)
• DIRECTOR • PRODUCER • DOP • EDITOR
Commercial video showcasing who they are and what they do, in a real behind-the-sences style approach, in the vein of “how it’s made”, released online and to clientele throughout North America.
alive@work Sales Series (ALIVE PUBLISHING GROUP)
• DIRECTOR • PRODUCER • DOP • EDITOR
A three-part video series advertising a natural health employee program called alive@work, with instalments focusing on awareness, benefits, and next-steps, released online and sent directly to potential customers.